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24 April 2007

Inside Information conference is a hit!

Yesterday we held our annual internal communications conference here at the CIPR for  professionals in the industry.  Delegates learnt ‘New skills and the confidence to use existing skills’ through the ‘inspirational words’ of the day.

Liam FitzPatrick FCIPR from Competent Communicators led the day and included an interactive networking game with delegates to kick start the morning!  Keynote speaker was Robert Johnson from COI Strategic Consultancy who spoke about Key Issues in managing internal PR.  Next saw John Drummond, bringing delegates first hand knowledge on Corporate responsibility from the inside out based on his experiences at Corporate Culture.

Internal_comms_conference_001_2 Westminster City Council’s Paul Middleton updated the group with What’s new in internal communications, which was followed by practical pointers on digital tools for internal communicators from Russell Goldsmith at markettiers4DC - a brand new topic introduced to the conference due to much demand! 

Paul Hewitt from Ogam Marketing discussed the important need for measuring and evaluating internal branding, which many delegates were able to identify with and picked up new skills.  After networking over a short break, Natasha Tobin from the Cabinet Office kept up this theme by presenting on Working the network – so important for us in PR! 

Rounding up the conference was Russell Grossman MCIPR, Head of Internal & Change Communications at HM Revenue & Customs, who presented a dynamic and very popular case study on change and impact in internal communications.  He touched on topics such as Identifying the need for change and overcoming them, and also gave out several Top tips to cope with change and impact.  These tips proved really valuable to the delegates, who called them ‘excellent’ and ‘inspirational’ - so come and hear them yourself at our next Internal Communications conference on 22 October 2007. 

For more information, visit www.cipr.co.uk/internalcomms

If you would like to experience one of our conferences for yourself, then please do come along to the next one - Fresh Thinking: Media on Monday 30 April.  This conference looks at current media topics like podcasting, blogging, wikis, RSS and more, via workshops, case studies and panel discussions.  If you have up to three years’ experience in PR and communications, and want to keep up-to-date with the latest media technology, tools and techniques then come along and Freshen up!  To find out more and to book online visit: www.cipr.co.uk/mediaconference

10 April 2007

Squeeze in some training...

The 2007 Freshly Squeezed programme kicked-off on Tuesday 3 April with ‘Top Communicator’, presented by the winner of the 'Young Communicator 2006' Thames & Chiltern CIPR PRide Award, Louise Lloyd of Cirkle Communications. During this session, delegates were provided with plenty of helpful tips and advice on how they too can be a great communicator and follow in Louise's footsteps!

Louise shared lots of tips for PR sucess with the Freshly Squeezed audience. These are the top five skills and qualities that helped her progress in PR:

  • Creativity
  • Proactivity
  • Relationship building
  • Tenacity
  • Passion for PR

Louise's final word was that you should not be afraid to 'PR yourself'. Send good coverage around and raise it at team meetings, and if a client sends you a note praising your work - share it! PR for yourself along with a determination to succeed will help you move on up the PR career ladder.

If you missed out on this first session of the new Freshly Squeezed series - don’t panic!  There are another 23 sessions in this programme, covering a host of topics including writing press releases, dealing with stress and time management, and evaluating the use of social media. 

Here’s a taster of what’s to come during the next few weeks….

Overcome your nerves and discover all you need to know to be a clear and concise speaker at ‘Speaking out!’ on Wednesday 18 April.

Is it time you stopped being a technophobe? Learn how to set-up, maintain and promote your blog at ‘Building blogs’ on Tuesday 24 April.

Find out how your campaigns can reach a more diverse audience, at ‘Dealing with diversity’ on Tuesday 15 May.                                                                                                                   

To view the full programme, visit www.cipr.co.uk/fresh