The third ‘sold-out’ session on ‘New Media for Old Hands – Have you been left behind?’ Masterclass, was held this Thursday and again, it was a resounding success and received extremely positive feedback from delegates who attended and benefited.
Amongst the group of ‘old hands’ who are keen to keep up with the younger generation and also learn about the latest technology is Masterclass delegate, Mark Clare, FCIPR FRSA, Managing Director of Clear CMS Ltd. Mark attended the first session of this new masterclass series and found it particularly enjoyable and useful to his work:
“Incidentally, this course was really very good, Neville is one of the best trainers I have had the pleasure to listen to and he really does seem to be totally on top of his subject – would really recommend to others“
With a current waiting list on hand, these popular sessions are certain to make a comeback in Autumn/Winter. So, keep a look out for the new date at www.cipr.co.uk/masterclass and you too, can become a master of the New Media technologies!
Increasingly, top management people have used their blogs as a media tool to reach out to their fellow-colleagues and business customers. Many CEOs of multinationals such as Jonathan Schwartz of Sun Microsystems (http://blogs.sun.com/jonathan/), have earned a cult following and become media celebrities as a result of their blogs. The CIPR 'How to Blog’ Masterclass on 7 July would be a very good follow-up for those who had attended the previous New Media sessions and/or aspire to use blogging as a PR tool for their PR campaign.
A full day basic level ‘Introduction to Social Media’ workshop on 19 June is also available at the CIPR for ‘new hands’ who are relatively new to the industry and/or anyone who would like to gain a complete overview of the subject. www.cipr.co.uk/workshops
Above all, if you are looking for something that provides a snappy insight into the New Media topics but are hard-pressed for time, the Freshly Squeezed ‘New Media Communications’ breakfast briefing on 17 June in London and 28 October in Scotland, will be the ideal training for you. www.cipr.co.uk/fresh
For further information on training and development, please visit www.cipr.co.uk/training
Choo-Li Tan, Training Development Officer
