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Be a Master of ‘New Media’ technologies…

The third ‘sold-out’ session on ‘New Media for Old Hands – Have you been left behind?’ Masterclass, was held this Thursday and again, it was a resounding success and received extremely positive feedback from delegates who attended and benefited.

Amongst the group of ‘old hands’ who are keen to keep up with the younger generation and also learn about the latest technology is Masterclass delegate, Mark Clare, FCIPR FRSA, Managing Director of Clear CMS Ltd. Mark attended the first session of this new masterclass series and found it particularly enjoyable and useful to his work:

“Incidentally, this course was really very good, Neville is one of the best trainers I have had the pleasure to listen to and he really does seem to be totally on top of his subject – would really recommend to others“

With a current waiting list on hand, these popular sessions are certain to make a comeback in Autumn/Winter. So, keep a look out for the new date at www.cipr.co.uk/masterclass and you too, can become a master of the New Media technologies!

Increasingly, top management people have used their blogs as a media tool to reach out to their fellow-colleagues and business customers. Many CEOs of multinationals such as Jonathan Schwartz of Sun Microsystems (http://blogs.sun.com/jonathan/), have earned a cult following and become media celebrities as a result of their blogs. The CIPR 'How to Blog’ Masterclass on 7 July would be a very good follow-up for those who had attended the previous New Media sessions and/or aspire to use blogging as a PR tool for their PR campaign.

A full day basic level ‘Introduction to Social Media’ workshop on 19 June is also available at the CIPR for ‘new hands’ who are relatively new to the industry and/or anyone who would like to gain a complete overview of the subject. www.cipr.co.uk/workshops

Above all, if you are looking for something that provides a snappy insight into the New Media topics but are hard-pressed for time, the Freshly Squeezed ‘New Media Communications’ breakfast briefing on 17 June in London and 28 October in Scotland, will be the ideal training for you. www.cipr.co.uk/fresh

For further information on training and development, please visit www.cipr.co.uk/training

Choo-Li Tan, Training Development Officer

Tips for perfecting your PR Strategy

Your PR strategy must be well planned and effectively implemented to ensure your organisations objectives are met. Gaining stakeholder buy-in, maintaining consistent messaging using a range of communication channels, and ongoing measurement and evaluation are just some of the essential ingredients for the ‘perfect’ PR strategy.

Below is a Public Relations Strategy, step-by-step approach - produced by Di Burton FCIPR, CIPR Approved Trainer.

• Look at the bigger picture
• What can PR do?
• Where do we need to be?
• What is the rational?
• Who do we need to talk to?
• What are our core messages?
• How do we get there – tactics?
• Getting the timing right
• Remember the budget parameters
• Measurement and evaluation 

Further information on this guide can be found in the members area of the CIPR website. If you are a CIPR member, log in at  www.cipr.co.uk/member_area/members.asp to read more.

If you’re working in corporate communications, public affairs or public relations, the CIPR one-day ‘Perfecting PR Strategy’ conference has been designed with you in mind.  Throughout this conference you will gain an insight into the experiences and knowledge of a range of speakers - all experts in their fields.

Topics covered include:

• Planning and implementing a PR strategy
• Find out how to create maximum impact on minimum budget
• Hear how to measure and evaluate your strategy
• Examine best practice in communicating change
• Look at the use and impact of new media channels

This conference will end with an hour-long ‘strategy clinic’. During this session you will hear from a panel of leading strategists, from a range of sectors, and hear their thoughts on what makes a successful PR strategy.  If you have any questions, put them to the panel for expert answers.

Further information and details on how to book can be found at www.cipr.co.uk/strategy or contact Eloise West by email at  EloiseW@cipr.co.uk or telephone 020 7766 3349.

Eloise West, conference organiser