Your PR strategy must be well planned and effectively implemented to ensure your organisations objectives are met. Gaining stakeholder buy-in, maintaining consistent messaging using a range of communication channels, and ongoing measurement and evaluation are just some of the essential ingredients for the ‘perfect’ PR strategy.
Below is a Public Relations Strategy, step-by-step approach - produced by Di Burton FCIPR, CIPR Approved Trainer.
• Look at the bigger picture
• What can PR do?
• Where do we need to be?
• What is the rational?
• Who do we need to talk to?
• What are our core messages?
• How do we get there – tactics?
• Getting the timing right
• Remember the budget parameters
• Measurement and evaluation
Further information on this guide can be found in the members area of the CIPR website. If you are a CIPR member, log in at www.cipr.co.uk/member_area/members.asp to read more.
If you’re working in corporate communications, public affairs or public relations, the CIPR one-day ‘Perfecting PR Strategy’ conference has been designed with you in mind. Throughout this conference you will gain an insight into the experiences and knowledge of a range of speakers - all experts in their fields.
Topics covered include:
• Planning and implementing a PR strategy
• Find out how to create maximum impact on minimum budget
• Hear how to measure and evaluate your strategy
• Examine best practice in communicating change
• Look at the use and impact of new media channels
This conference will end with an hour-long ‘strategy clinic’. During this session you will hear from a panel of leading strategists, from a range of sectors, and hear their thoughts on what makes a successful PR strategy. If you have any questions, put them to the panel for expert answers.
Further information and details on how to book can be found at www.cipr.co.uk/strategy or contact Eloise West by email at EloiseW@cipr.co.uk or telephone 020 7766 3349.
Eloise West, conference organiser
