This must be one of the busier weeks for CIPR’s popular Freshly Squeezed breakfast briefings series - we ran three sessions, namely ‘Celebrity brands’ (London), ‘Impressive press releases’ (Scotland) and ‘Loosen tight deadlines’ (London) all in one week!
With 24 sessions organised in London and 8 in Scotland this year, there is no doubt that the Freshly Squeezed programme is gaining popularity (and not just in London and Scotland). We are currently exploring the feasibility of organising this programme in other regions after we have received some indication of interests from our members. So before you know it, you may see a Freshly Squeezed session come to your region very soon.
The idea of having this series of breakfast briefing is to allow time-conscious PR practitioners to take an hour out in the morning to catch up on topical issues or for some, to take stock of what they are doing and should do. I chanced upon this interesting website, http://if.psfk.com/if/if_by_discipline/public_relations/ that shares creative PR campaign examples and tips. This is particularly useful for those in the PR or communications industry, as they have to constantly come up with new angles, stories and campaigns that are newsworthy.
Summer is almost here and I am sure this is the best chance for you to get out of the office for some fresh air and training (and fresh ideas of course!). Who knows, you might benefit from the networking opportunity with delegates from various PR sectors and clinch a potential deal from there. Check out and book the up-coming sessions on reputation management, audience segmentation and green issues at www.cipr.co.uk/fresh
Why not also Inject a ‘boost’ of creative juice to your brain at the half-day highly practical ‘Creativity work-out’ Masterclass on 16 June. www.cipr.co.uk/masterclass
If you still find it difficult to find time to get out of office, you can trust our resourceful Training Development team at the CIPR to tailor a training programme that will bring the fresh ideas you need, right to your doorstep. Email JankaS@cipr.co.uk to find out more.
For further information on training and development, please visit www.cipr.co.uk/training
Choo-Li Tan, Training Development Officer
