Yesterday we held our annual internal communications conference here at the CIPR for professionals in the industry. Delegates learnt ‘New skills and the confidence to use existing skills’ through the ‘inspirational words’ of the day.
Liam FitzPatrick FCIPR from Competent Communicators led the day and included an interactive networking game with delegates to kick start the morning! Keynote speaker was Robert Johnson from COI Strategic Consultancy who spoke about Key Issues in managing internal PR. Next saw John Drummond, bringing delegates first hand knowledge on Corporate responsibility from the inside out based on his experiences at Corporate Culture.
Westminster City Council’s Paul Middleton updated the group with What’s new in internal communications, which was followed by practical pointers on digital tools for internal communicators from Russell Goldsmith at markettiers4DC - a brand new topic introduced to the conference due to much demand!
Paul Hewitt from Ogam Marketing discussed the important need for measuring and evaluating internal branding, which many delegates were able to identify with and picked up new skills. After networking over a short break, Natasha Tobin from the Cabinet Office kept up this theme by presenting on Working the network – so important for us in PR!
Rounding up the conference was Russell Grossman MCIPR, Head of Internal & Change Communications at HM Revenue & Customs, who presented a dynamic and very popular case study on change and impact in internal communications. He touched on topics such as Identifying the need for change and overcoming them, and also gave out several Top tips to cope with change and impact. These tips proved really valuable to the delegates, who called them ‘excellent’ and ‘inspirational’ - so come and hear them yourself at our next Internal Communications conference on 22 October 2007.
For more information, visit www.cipr.co.uk/internalcomms
If you would like to experience one of our conferences for yourself, then please do come along to the next one - Fresh Thinking: Media on Monday 30 April. This conference looks at current media topics like podcasting, blogging, wikis, RSS and more, via workshops, case studies and panel discussions. If you have up to three years’ experience in PR and communications, and want to keep up-to-date with the latest media technology, tools and techniques then come along and Freshen up! To find out more and to book online visit: www.cipr.co.uk/mediaconference
