activevents

Welcome to the CIPR – start making use of your benefits!

We recently launched a new membership campaign in conjunction with CIPR’s 60^th anniversary celebrations and in the last couple of months we have had many new members on board – a warm welcome to all of our new additions.

The campaign centred on encouraging our existing CIPR members to be proud of their membership and share the extensive list of benefits they are enjoying with the industry:

-          Strong professional recognition

-          Excellent networking opportunities

-          Great career and business development support

-          Highly practical and informative training programmes

The list goes on…

http://www.cipr.co.uk/membership/index.htm

Join us?

The benefits of CIPR membership is evident. The current CIPR President, Elisabeth Lewis-Jones FCIPR, wrote a real-life blog entry on how the CIPR membership has helped her career advancement and business development. As they say, membership has its privileges. Find out for yourself at http://prvoice.typepad.com/pr_voice/2008/01/signing-on-the.html#more

Get started…

Clearly, one of the most practical and useful benefits is the privilege of having a discounted rate for all CIPR events and training programmes.

* Workshops

If you are new to the CIPR or, in particular, to the PR industry, the 2-day workshop on ‘Introduction to PR’ we organised this week and on 15/16 July will be a good start for you. This basic level workshop will introduce you to the role and scope of PR, giving you a good overview of the industry. www.cipr.co.uk/workshops

* Breakfast briefings

For those with less than 3 years of PR experience, you may like to grab the chance to book yourself onto the last few Freshly Squeezed briefings for the Spring/ Summer series. The good news is that the Autumn/Winter series is also up online and open for booking now. Find out more and book your places today at www.cipr.co.uk/fresh

* In-house training

Last but not least, we have a team of creative Training Development Officers at the CIPR who can customise any training programme to suit your needs. Email JankaS@cipr.co.uk to find out more.

See you!

Oh yes, don’t forget to make use of the opportunity to check out the CIPR’s exquisite building and its excellent facilities if you are here for any of these training events. I look forward to see you around!

For further information on training and development, please visit www.cipr.co.uk/training

Choo-Li Tan, Training Development Officer

Be a Master of ‘New Media’ technologies…

The third ‘sold-out’ session on ‘New Media for Old Hands – Have you been left behind?’ Masterclass, was held this Thursday and again, it was a resounding success and received extremely positive feedback from delegates who attended and benefited.

Amongst the group of ‘old hands’ who are keen to keep up with the younger generation and also learn about the latest technology is Masterclass delegate, Mark Clare, FCIPR FRSA, Managing Director of Clear CMS Ltd. Mark attended the first session of this new masterclass series and found it particularly enjoyable and useful to his work:

“Incidentally, this course was really very good, Neville is one of the best trainers I have had the pleasure to listen to and he really does seem to be totally on top of his subject – would really recommend to others“

With a current waiting list on hand, these popular sessions are certain to make a comeback in Autumn/Winter. So, keep a look out for the new date at www.cipr.co.uk/masterclass and you too, can become a master of the New Media technologies!

Increasingly, top management people have used their blogs as a media tool to reach out to their fellow-colleagues and business customers. Many CEOs of multinationals such as Jonathan Schwartz of Sun Microsystems (http://blogs.sun.com/jonathan/), have earned a cult following and become media celebrities as a result of their blogs. The CIPR 'How to Blog’ Masterclass on 7 July would be a very good follow-up for those who had attended the previous New Media sessions and/or aspire to use blogging as a PR tool for their PR campaign.

A full day basic level ‘Introduction to Social Media’ workshop on 19 June is also available at the CIPR for ‘new hands’ who are relatively new to the industry and/or anyone who would like to gain a complete overview of the subject. www.cipr.co.uk/workshops

Above all, if you are looking for something that provides a snappy insight into the New Media topics but are hard-pressed for time, the Freshly Squeezed ‘New Media Communications’ breakfast briefing on 17 June in London and 28 October in Scotland, will be the ideal training for you. www.cipr.co.uk/fresh

For further information on training and development, please visit www.cipr.co.uk/training

Choo-Li Tan, Training Development Officer

How creative are you?

Has your creative spark gone out with the summer sun? Post holiday blues and the turn of the seasons may have you searching for inspiration. I asked creative thinking expert and trainer, Andy Green FCIPR, Managing Director of Green Communications, for his advice on generating creative ideas.

Here are Andy’s top tips for injecting creativity into your PR

1. Create 'idea banks'. Why reinvent the wheel? Be comfortable in re-using used material and ideas that are not fully developed, or adapt them slightly to create a new dimension. Be masters of 'creative recycling'.

2. Make you and your team creatively accountable - don't just expect creativity to hang about in the ether around you and somehow happen. Inspect what you expect by demonstrating to your team you are alert to new opportunities, new ways of doing, or challenging the established or routine.

3. Know the ultimate creativity question: Are you asking the right questions? Challenge your assumptions and explore new dimensions by stretching your questions or breaking them down into multiple questions.

4. Harness your 'incubation' - as long as it is not an excuse for procrastination. Sleeping on a problem usually brings results. Even a walk to the photocopier and back is a mini incubation break.

5. Just say 'Yes' more often.

6. Always go the extra yard. Aim higher than what is expected of you - and what you expect of yourself.

Train your brain to think outside the box

Andy will be running three CIPR creativity workshops this winter at the CIPR Public Relations Centre. Building on the success of the original Creativity in PR workshop, we’re now offering a Creative writing workshop – to help you attract reader interest and create ‘the writing explosion’!

Want to spread the creative bug around your team? If you are responsible for managing creativity at departmental or organisation level, we’re running a Creativity masterclass. Find out what you can do to develop the creative potential of your team - from providing the right environment to stimulate ideas - to effectively managing your creative and ‘non-creative’ employees.

Find out more about our creativity workshops at www.cipr.co.uk/workshops or email sarahi@cipr.co.uk.

Find out how your creative brain ranks!

Creative solutions consultancy, CREAX, have a quick creativity questionnaire on their website www.creax.com/csa. Analyse your creative side and see how you score in areas including boldness, persistence, curiosity and perspective.

Welcome to activevents

Looking for information on PR events and training? Want exclusive previews of CIPR events? Interested in getting PR tips from top practitioners and trainers? You've come to the right place!

activevents is a new site from the CIPR training and events team. We'll be announcing all our events here, with the latest additions to our programmes as they are confirmed. You'll also find tips on a range of PR hot topics, taster information from many of our conferences and workshops, and news and reviews after the events. Plus we'll be giving you the chance to take a peek into some of our sessions when we publish information live from the front row of selected events – more details on this to follow.   

What's more, you can keep up-to-date with what's going on by signing up to receive RSS alerts whenever we have some news for you – simply click on the link in the top left hand corner to subscribe to our feed. If you're new to RSS feeds, read a bit more about this below.

We hope you'll find lots to interest you on activevents. Email your feedback to activevents@cipr.co.uk.